Role
UX/UI Designer
Duration
5 weeks
Client
University Studio Project — UTS
Brief
Luna was a 5-week postgraduate UX design project at the University of Technology Sydney. Our challenge was to identify a real problem faced by students and design a user-centered digital solution. Through our research, we discovered that a large number of students , especially international and female students , often face discomfort, anxiety, and safety concerns when commuting alone late at night. Many of them actively avoid nighttime classes or social events simply because the journey home feels unsafe.
The goal of this project was to design a mobile experience that empowers students to feel safer, less isolated, and more informed during their nighttime commutes. This was an end-to-end UX project where I was responsible for research, journey mapping, information architecture, interface design, usability testing, and iterative refinement. I worked closely with two teammates to conceptualize and validate Luna, with an emphasis on emotional design and social impact.
The Impact
Luna delivered a clear quantifiable outcome: 89% of users reported increased confidence while commuting at night, and 85% were able to complete core tasks like buddy matching without assistance. The experience felt intuitive and empowering, reducing cognitive load and emotional stress during vulnerable moments.
87.8% of surveyed students said they would use an app like Luna if available. This strong market validation was further reinforced by suggestions for future features, such as smartwatch sync and university-sanctioned meet-up points, pointing to a clear demand and opportunity for real-world adoption.
Conducted an emotional experience test via scenario-based roleplay on campusTesters described Luna as calming and reassuring. Beyond functionality, it delivered true emotional impact — transforming late-night travel from an isolating experience into one that felt shared, supported, and safe.